Many people are very upset at how name image and likeness has changed college football. Many people are upset over the fact that many athletes are transferring in record numbers. Some are transferring from one school to the next hoping to get a better name image and likeness deal. People tend to think that name image and likeness will benefit the athletes only Just because students can now get paid from their name. But this whole name image and likeness thing is here because of the NCAA. They are the ones who voted it in. It’s the NCAA who decided to have the Name image and likeness supposedly for the students. If you really look at it the name image and likeness isn't a thing that only benefits the athletes. Sure a top athlete can now make money off of his or her name, but who tends to benefit the most from name image and likeness? I would say that it would be businesses who will benefit the most. It’s the companies who runs the ads using the athletes to do the commercials who tend to benefit the most from this. I will go as far to say as the whole reason why we have name image and likeness in the first place is so that it can benefit businesses. It can also benefit national companies. No company or business wants to just run and ad with any old person trying to sell their product. They want to use someone who is well known like a top notch athlete. An athlete who everyone is talking about. This would draw more attention to the business. Of course they will have to pay the athletes to do the commercial. So why not have a top superstar athlete do a commercial and pay them so the athlete can make some money. But the real benefit would go to the company who was doing the advertising as this will bring in more revenue to the company or business. It cost a lot to hire an athlete and pay them to do commercials. That's why the large companies who can afford to hire these athletes tend to make the most money since these companies are already profitable. As the old saying goes, the rich get richer. They are already bringing in lots of revenue. What the name image and likeness provides is an even better opportunity to bring in more money. It brings in more revenue for the business and for the local economy. So instead of us criticizing the athletes for chasing name image and likeness deals we should take a closer look at why we have name image and likeness in the first place. It’s not to benefit the athletes but to benefit businesses from a legal standpoint.
